Metered Power Colocation – Get “Current” Before You Plug-in

Technology continues to advance at an amazing pace. Today, you can do things on your cell phone, that 10 years ago you couldn’t do on your computer, and 20 years ago you couldn’t have even imagined was possible. Yet most data centers and hosting companies are still using technology that is older than me when it comes to power systems and as a result you are paying the price. When buying colocation services, most hosting companies only offer a fixed rate power circuit with no intelligence and yet the technology exists to offer so much more.

What does that mean? Basically, you’re plugging all of your brand new servers, networking equipment, and other devices into a power strip that is no more advanced and provides about the same features as the electrical sockets in your house. You spend a lot of your time configuring your servers, setting up monitoring, and closely analyzing the up time, performance, and overall health of your equipment, yet your hosting company cannot tell you anything about the power that they are providing you and you are consuming. It’s time to insist on metered power, otherwise you are using old technology and you’re paying a premium for it too.

What does Metered Power have to offer?

1. 1) In order to provide metered power, your hosting company must have intelligent circuit monitoring equipment in place. This means that they can tell exactly how much power you’re using and can make sure that you are alerted if your current usage is approaching a point of tripping your breaker.
2. 2) With this monitoring equipment in place, you should be provided with a real time look at both the current level in your circuit and overall power consumption. This can be as simple as just a point in time snapshot of the values, or a graph over time, which is what we provide at LogicalSolutions.net. Here is an example of what those graphs might typically look like:
3. 3) Probably the most important feature of metered power is that you only pay for what you use. Without metered power, companies will charge a flat rate for a circuit. It doesn’t matter if you plug in one server or fill up every U in an entire cabinet, you will pay the same amount for that circuit. The prices are typically high enough to more than cover the cost if the entire circuit is maxed out. In the end you are overpaying either a little or a lot. With a metered power circuit you only pay for what you use. When first starting out you can save a lot of money. You can also influence your costs by controlling the efficiency of your equipment or how you deploy that equipment. Don’t just take my word for it. Below I’ve compiled some example data. I grabbed the per circuit price from two national hosting brands who only offer fixed power pricing (and who will remain nameless for their own benefit) and compared that to a customer of ours who is using metered power.
   

   	National Host #1	National Host #2	LogicalSolutions.net
   Voltage	120	120	120
   Amps	15	15	20
   Fixed Price – 1 circuit	$275/mo	$325/mo	—
   Metered Price – 1 circuit	n/a	n/a	$150.45*

   * Example customer: 2/3 of cabinet full and 2-20A circuits. Price is for one of the circuits.

Our metered power option can offer significant savings throughout your entire hosting engagement with us. Not only will you have a lower initial cost, but as you grow and need to add an additional circuit to your cabinet, there is no extra charge from us, just pay for your actual usage. Whereas the fixed price providers, will charge you the full flat rate even when you might just need one extra outlet to start.

I hope it’s clear what some of the benefits of Metered Power can be. It’s time to expect your colocation provider who is offering the latest technologies in their network infrastructure to upgrade their power systems to the same century.

Datacenter Services and Upstate (Upstate NY Data Center)

When I first started in the Data Center Services Industry, I was with an International provider working out of headquarters in NYC.  Man, I thought that was the place to be…..New York City, the most important metropolitan city in the world with the latest and greatest that technology had to offer. Things were going great.  We had a beautiful data center and NYC was overflowing with companies that needed our services.   Customers were lining up at our door….we couldn’t build cabinets fast enough.  The Data Center industry was on cruise control and I was driving it in New York City.    Then came Sept. 11, 2001.  We were located about 10 blocks from the World Trade Center – not that far when you’re talking about city blocks in Manhattan.  The city stopped, nobody was allowed access to our building for weeks.  Yes, the generators kicked on when the power failed, our multiple access providers allowed us to maintain connectivity and our staff did a great job keeping our customers online.  As we all experienced, everything came to a screeching halt after the attacks.  Without downplaying the tragedies of that day, my focus for this message is that although the data center performed exactly as it was supposed to, our customers quickly changed the way they viewed where their data center is located and their disaster recovery plans.

Well, now it’s 2009 and I’m fortunate to continue my career within the Data Center services industry with LogicalSolutions.net.  I followed the lead of a lot of my clients from NYC and moved away from the metro area and headed north to Upstate, NY.  Most of the customers I had in NYC either moved their primary  infrastructure out of the NYC data center and into one located in this region, or setup a DR site in a data center located in this area.  Either way, they quickly discovered that data center services provided in Upstate, NY are not only as good (if not better), but the price is right too.   One of the many things that Upstate has to offer is the climate.  Our climate lends itself very well for data center cooling and power management.  I’m sure you’ve heard that Yahoo has even recognized this and is building their newest data center in Buffalo.  LogicalSolutions.net has built its newest data center in Pittsford, NY – a suburb of Rochester.  With our data center located in this area, we are able to accomplish many things.  One of those is the ability to reduce power costs by utilizing the latest technologies by taking advantage of the cooler climate.  Combined with the ability to provide metered power, we are able to manage power utilization more efficiently which enables us to pass tremendous cost savings on to our customers.  When you are considering data center services, start to consider the Upstate, NY region for the energy efficient processes, robust backbone options, and skilled engineering support.

Data Center: Too Much High Availability Bandwidth?

One of my first engineering professors was pretty old school, having earned his reputation long before the days of computer aided design, finite element analysis and precision engineering.  He was the first one to teach me about the ‘safety factor’ – something that every engineer already knows intuitively: “Take whatever you need to support the load, and triple it”.  If you were tasked with building a bridge that needed to support 200 Tons – build it to support 600 tons!

Over the past few days, I have recently been accused of ‘over-engineering’ another part of the Data Center – our Internet Backbone Providers.  While some Data Centers are comfortable having 2 connections to the backbone of the Internet, the lifeblood of our business – we added our fourth connection this week.  Yes, that is four separate Gigabit connections to four different bandwidth providers, any two of which can support the full capacity of our Data Center.

For 14 years, we have taken the uptime of our data centers and core network very seriously, learning along the way of course, though sparing no expense or effort to offer our clients the best assurance possible that their Data Center would be up to the task at hand.  We have always purchased twice the bandwidth needed by our clients, and will continue to over-engineer and reinvest in the data center to give our clients the piece of mind they need.

I wonder if that professor of 20 years ago had any idea the simple lesson taught would apply in many more ways than just designing mechanical things?

LogicalSolutions.net’s Green Meter

When the LogicalSolutions team took on the project of designing a new Data Center our goal was to build a facility that was reliable, secure and one that would make our people and our client’s proud.  We started by taking the lessons that we have learned firsthand from operating Data Centers for over 14 years, and combined that experience with state of the art designs and technologies from around the world.  After reviewing all of this material, the area that we saw the greatest opportunity for advancement in was power management and energy efficiency.

The computer industry is currently faced with exponentially increasing operating cost as newer more powerful hardware consume more power per server multiplied with the increasing cost of energy.  Last year alone U.S. Data Centers consumed about 80 billion kilowatt-hours (kWh), roughly 2 percent of total U.S. electricity consumption and it is estimated that this figure will double over the next 5 years.  In order to combat this trend of increasing cost both for our clients and the environment, LogicalSolutions.net selected only the most efficient power distribution and cooling technologies available; but this was only the first step. 

To measure the efficiency of a Data Center the industry uses a metric called PUE.  It stands for Power Usage Effectiveness which is a fancy name for a ratio that represents the total power coming into the Data Center divided by the amount of power used by the servers.  Over the last 3 months our team has created a Green Meter that calculates the efficiency of our Data Center in real-time, utilizing the network of revenue grade power meters that we have installed on all of our equipment. This tool has enabled us to tune our systems, which in turn, increased the efficiency of our Data Center by an additional 15%.  This tool also helped us realize that the efficiency of our Data Center is directly tied to outside air temperature.  As it gets cooler outside it takes less energy to keep the servers cool therefore we are able to increase the percentage of our total power usage that goes to the servers. For every degree we are below 80F the Data Center operates approximately 1% more efficient.   With the annual mean temperature of Rochester being 48 degrees Fahrenheit, combined with reasonable electric rates and great fiber paths in and out of the region, it makes upstate New York an ideal location for Data Centers.  Also evidenced by Yahoo’s decision to build their next Data Center near Buffalo.

What does all of this mean for our clients?  LogicalSolutions.net is currently the only Data Center in upstate New York and one of the few in the country that offers revenue grade power metering for all of our electrical circuits.  By utilizing this branch circuit monitoring system, we are able to provide our colocation clients with variable rate pricing for electricity based on actual KWh consumed.  This billing system saves our clients money and rewards them for being responsible with their power usage.