SEARCH ENGINE OPTIMIZATION / NATURAL RANKING
Search engine optimization (SEO) is the discipline of taking an existing web page and implementing certain changes to its content, Meta content, layout / formatting, infrastructure, coding / web page development language, and other elements to make the page more palatable to search engine spiders.
See where your site ranks naturally against your competition!
The ultimate goal of any SEO initiative is to improve your web site’s natural rankings for a specific set of target keywords over time. Each search engine has its own ranking algorithms, methods of determining relevancy, and indexing schedules. The details of their proprietary algorithms, methods, and updates are not made public, so it is impossible to guarantee or predict precisely how each search engine will react to any given web site or web page. There are, however, certain SEO “best practices” that can be followed in order to create the greatest chance that a web page will be found by the search engines, deemed relevant to a specific search term, and ranked appropriately among all other web sites with content about that topic. (Some topics are much more competitive than others.)
WEB PAGE OPTIMIZATION
Quality content is paramount; the search engines rely heavily on the content of a web page to assess relevancy to a specific phrase. Generally, the more consistently (and appropriately) a phrase is used within the content of a web page, the more relevant the search engines may consider that page to be for that phrase. Achieving content that is “optimized” for search engines requires careful copyediting, certain formatting considerations, and the development of meaningful Meta content. All content work will also require a dedicated resource on the client side for content review and input.
INBOUND LINK BUILDING
Quality inbound links may be of equal importance to a search engine when determining whether or not a web page is the ‘best’ page people should go to on the web for any given term. When a reputable web site links to your site, the search engines consider this to be a vote for your site as an authoritative source of information on a given topic. Gaining quality inbound links from other sites requires a concentrated, long-term effort to seek out relevant sites and directories and build referral relationships that make sense.
LogicalSolutions.net engages only in “white hat” SEO strategies – that is, we only engage in approaches that do not employ any tactics that may be categorized as spam by the search engines.
See where your site ranks naturally against your competition!