COST-PER-CLICK ADVERTISING
Cost Per Click advertising is the process of buying ads on search engine results pages and only paying for those ads when someone clicks on it. Cost per click advertising is an incredibly efficient way to drive qualified traffic to your website. We have experience managing CPC campaigns from 5 to 500 key phrases.
The following is an outline of what to expect from LogicalSolutions.net when managing your CPC campaign:
Success metrics definition – It is of the utmost importance that specific goals for the CPC are established up front so that the campaign can be managed toward achieving them. CPC campaigns are typically measured by any of the following:
- Number of impressions
- Cost per impression
- Average position in sponsored listings
- Click through rates
- Number of clicks
- Regional targeting
Keyword list development - LogicalSolutions.net will evaluate keywords and conduct research to ensure that the terms are the most appropriate terms to focus on in the CPC campaign.
Budget management - LogicalSolutions.net will research the search volume and competitiveness of the terms selected by you and make recommendations for daily budget amounts, based partly also on the CPC goals of the campaign.
Ad copy development - LogicalSolutions.net will work with you to develop several ads.
Landing page development - LogicalSolutions.net may suggest that specific landing pages be developed and set up for specific ads in the CPC buy. The need for these landing pages may change throughout the campaign.
Monthly reporting and analysis – On a monthly basis, LogicalSolutions.net will research and analyze the CPC statistics for the campaign and summarize findings in a report. These statistics will be reviewed in monthly meetings.
Start driving traffic to your site today.